Quality & service checks • Promotions checks • Industry checks • Monitoring of the brand strategy implementation by sales force • Monitoring of purchasing comfort • Mystery calling (own branch network, partners, franchisees, reseller, competitor) • Mystery e-shopping: online ms • Register checks • After-sales service monitoring • Sales-force: price negociation
Retail
outlets
textile
luxury
restauration
automotive
banks
fuel
The MSPA is the largest professional trade association dedicated to improving service quality using anonymous resources.
The 400 member companies work with their clients to establish mechanisms to measure and improve levels of service.