[ Areas of Intervention ]
C&O MARKETING is known for its RETAIL expertise: 20 years of research on implementation and development of outlets networks.

OUTLETS NETWORKS
• Feasibility study
• Concept testing
• Geomarketing studies
• Development strategy
• Forecast turnover
• Trade area analysis
• Outlets audit
• Brand equity
• Customer behaviour and profiling
• Customer Satisfaction Survey
• Assortment analysis
• Price monitoring
• Price sensitivity studys
• Mystery shopping

SHOPPING MALLS
• Market analysis
• Implantation study and forecast turover
• Merchandising plan
• Flow analysis
• Customer behaviour and profiling
• Extension and development

IN-STORE OBSERVATION
• Price monitoring on all channels
• Promotion price reporting
• Full Store check
• Service price collection
• Stock-outs rate checks
• Price tags checks
• Price collection on flyers, brochures
• Customer flow analysis
• Conversion rate analysis
• Categories attractiveness audit
• Quality check in door-to-door leafleting