[ Data collection & Approaches ]

Our vocation is to extract reliable and usable insights
to provide concrete solutions
in order to answer your business needs

quantitative researches
QUANTITATIVE

Our specialists help formalize your surveys objectives into clear and structured questionnaires. We build the most accurate and representative sample to meet your needs.

Our in-house supervisors, researchers, analysts and consultants teams will handle the whole survey process: questionnaire conception and editing, data-entry, data-processing, analysis, reporting.

METHODOLOGIES

• PAPI (Pen and Paper Interviews) large scale surveys through in-home door-to-door, street or mall intercept
• CAPI through tablets or laptops
• ONLINE SURVEYS
• CENTRAL LOCATION TEST (CLT)
• CATI (Telephone surveys)

qualitative research
QUALITATIVE

Qualitative approaches bring unrivaled colors to data. Our multidisciplinary team fully mastered the qualitative process to deliver the brightest colors to your insights:

- Set-up (to elaborate the discussion guide)
- Recruitment, incentive and moderation by experienced qualitative specialists
- Simultaneous translation / transcripts and translation from local language to english / french
- Analysis, reporting and recommendation

Our facilities are equiped with the state-of-the art viewing rooms and audio-taping equipments.

METHODOLOGIES

• OFFLINE FOCUS GROUP
• ONLINE FOCUS GROUP
• IN-DEPTH INTERVIEWS
• IN-HOME VISIT INTERVIEWS
• IN-HOME CONCEPT TESTING
• SHOP-ALONG

in-store observation
FIELD OBSERVATION

Field observation is one of the richest source of data. C&O Marketing built over 2 decades, a very strong expert team for all kind of field observation technics.

• PRICE MONITORING in most of the industries: hypermarket / supermarket / appliances,
FMCG, fashion and apparel, automotive, restauration, real estate, ...
• RETAIL CENSUS AND STORE-CHECK
• RETAIL AUDIT
• FLOW ENUMERATION AND ANALYSIS: traffic road, traffic mall / store, ...

shopping malls
DESK RESEARCH

25 years of researches help us capitalise on our knowledge center:
C&O in-house data center, updated databases on several industries, monographies, official data, professional associations and so on.